A graphic designer professionally assembles images, typography, or motion graphics to create a piece of design. Designers create the graphics primarily for published, printed, or electronic media, such as brochures (sometimes) and advertising. They can also create typography, illustration, user interfaces, and web design.
A core responsibility of the designer’s job is to present information in a way that is both accessible and memorable.
Designers should be able to solve visual communication problems or challenges. In doing so, the designer must identify the communications issue, gather and analyze information related to the issue, and generate potential approaches aimed at solving the problem. Iterative prototyping and user testing can be used to determine the success or failure of a visual solution.
Approaches to a communications problem are developed in the context of an audience and a media channel. Graphic designers must understand the social and cultural norms of that audience in order to develop visual solutions[buzzword] that are perceived as relevant, understandable and effective.
A web designer should understand how to work with XML, HTML, and basic web programming scripts.
A print designer should understand the processes involved in printing (including, notably, offset printing) to be able to produce press-ready artwork.
Understanding of production and rendering methods.
Some of the technologies and methods of production are drawing, offset printing, photography, and time-based and interactive media (film, video, computer multimedia). Frequently, designers are also called upon to manage color in different media.